Multi-site brand and operations experience
Comfortable balancing local priorities, brand consistency and practical delivery across several locations.
Warlu Way Group Marketing Coordinator
Nine venues. Two regions. One content engine.
A practical application microsite by Tim Joynt for the Warlu Way Group Marketing Coordinator role, showing how I would approach multi-venue content, brand personality, AI-enabled production, local content capture, promotional planning and monthly reporting.
Hands-on marketing execution across hospitality, social media, email, collateral, local content workflows and performance reporting.
Content Engine
KarrathaLatitude20, Big Poppas, The Tav
BusseltonCoastal dining, takeaway, sport, launch energy
Wine countryREDSHED storytelling and growth
Why this role fits
I have spent much of my career building systems across multiple sites, countries, teams and brands. What interests me about this role is that it is hands-on. It needs someone who can plan, create, coordinate, publish, improve and follow through.
Hospitality and guest experience background
Strong understanding of service moments, venue atmosphere and the details that move guests from awareness to visit.
Hands-on content, design and digital tools
Practical capability across copy, design, web, social content, video editing, publishing and campaign support.
AI-enabled workflow and production
Uses AI as a production assistant for briefs, drafts, variants, scheduling, reporting and campaign iteration.
CRM, email, reporting and performance rhythm
Builds clear feedback loops so activity becomes more measurable and useful over time.
South West base and regional understanding
Based in South West Western Australia, with a grounded feel for regional hospitality, tourism and local audiences.
Initial portfolio observations
After reviewing the group's public-facing sites and channels, the opportunity looks bigger than simply posting across separate accounts. Warlu Way Group already has the ingredients of a connected hospitality ecosystem: venue brands, accommodation, wine, takeaway, bottleshop services, loyalty, delivery and recruitment. The marketing opportunity is to give each brand its own rhythm while making the wider group easier to understand, promote and measure.
Distinct brands, shared operating rhythm
The venues have very different personalities - from REDSHED's wine-country positioning to The Tav's local sportsbar energy, KYST's foreshore dining and Latitude20's accommodation offer. The opportunity is not to make them look the same, but to manage them through one clear planning, content and reporting system.
Owned channels can work harder
Points Plus, weDeliver2u, venue websites, email and social media can support each other more deliberately. Even small improvements to app content, email capture, specials promotion and cross-venue pathways could make the marketing function more useful.
Content capture needs a simple field system
With multiple venues across Busselton and Karratha, the Brand Champion idea is important. The system needs to make it easy for local teams to capture raw moments, while keeping final publishing, quality control and brand consistency centralised.
Launch brands need clarity fast
New or emerging brands such as REDSHED, Flamin' Chooks and other food/service concepts need clear launch calendars, content pillars, offer messaging and early feedback loops so marketing activity can move quickly without becoming messy.
The Multi-Venue Content Engine
A simple operating rhythm for turning raw venue moments into scheduled, brand-aware marketing across social, email, posters, signage and in-venue materials.
Capture
Raw content from venue teams and Brand Champions.
Shape
Edit, write, design and package content using AI and creative tools.
Schedule
Build weekly and monthly calendars across each venue.
Publish
Instagram, Facebook, email, posters, signage and in-venue materials.
Learn
Monthly reporting, best-performing content and next actions.
90-Day Plan preview
A credible first-quarter rhythm: get access, build the system, then improve it with evidence.
Days 1-30
Read phase
Audit, Access & Rhythm
Understand each venue, confirm practical access and establish a simple operating cadence.
Days 31-60
Read phase
Content Engine & Campaign Build
Roll out weekly planning, reusable templates, email rhythm and launch support.
Days 61-90
Read phase
Optimise, Report & Improve
Review performance, tighten the calendar and present clear next actions.