Practical execution system

A weekly rhythm for turning venue moments into useful marketing.

The goal is to make content capture easier for venues, production clearer for marketing, and reporting useful enough to guide the next month.

Weekly content rhythm

MondayReview performance and trading priorities.

TuesdayCollect venue content and plan posts.

WednesdayProduce reels, stories, graphics and copy.

ThursdaySchedule weekend promotions and email.

Friday-SundayLive content, stories, community engagement and event coverage.

Brand Champion workflow

Venue staff capture raw clips/photos.
Upload to shared folder.
Tim reviews, edits and writes copy.
Content is scheduled or published.
Monthly feedback loop improves quality.

Example Brand Champion brief

A simple guide for helping venue teams capture useful raw material without overcomplicating their day.

What to capture

Food coming out of kitchen.
Drinks being prepared.
Busy venue atmosphere.
Staff personality moments.
Local events and weather.
New menu items or specials.

How to capture

Short vertical clips.
Natural light where possible.
5-10 second moments.
Avoid messy benches, bins, private customer moments or unclear audio.
Upload same day where possible.

Owned-channel opportunities

Social media should be the visible layer, but not the whole system. A stronger rhythm could connect Instagram, Facebook, email, venue websites, app content, delivery pathways, in-venue signage and simple monthly reporting.

Social

Awareness, personality, daily visibility

Offers, events, database growth and repeat visits

Points Plus

Loyalty, member offers and purchase-linked engagement

weDeliver2u

Takeaway and convenience pathways

In-venue

Posters, table talkers, QR codes and staff prompts

Reporting

What worked, what changed, what to repeat

Monthly reporting preview

A clear monthly view for what happened, what worked, and what to do next.

FollowersGrowth by venue and channel

ReachBest visibility moments

EngagementSaves, comments, shares

Best postsFormats worth repeating

EmailOpens and clicks

PromotionsOffers and campaign activity

LearningsPatterns by venue

PrioritiesNext month actions