First quarter operating rhythm

90 days to understand, build and improve.

A practical plan for getting across the venue portfolio, setting up repeatable content production, supporting launch activity and giving leadership a useful reporting rhythm.

Days 1-30

Audit, Access & Rhythm

Review all public-facing venue sites, social accounts, loyalty/app touchpoints, delivery pathways and current promotional assets.
Review each venue's audience, current content, promotions, tone and trading priorities.
Map the portfolio into venue brands, launch brands, support channels and owned digital assets.
Confirm account access, brand assets, supplier contacts and current marketing commitments.
Build a master promotional calendar across Busselton, Karratha and South West wine country.
Identify Brand Champions at each venue and set up a simple raw content capture process.
Identify quick wins across content consistency, app content, email capture, venue signage and promotional rhythm.
Establish a monthly reporting format for the Director and Group Operations Manager.

Days 31-60

Content Engine & Campaign Build

Roll out weekly content planning and scheduling.
Create reusable templates for stories, reels, offers, posters, menu updates, events and venue announcements.
Build reusable content templates by venue type: sportsbar, restaurant, takeaway, accommodation, wine and launch brand.
Establish a simple Brand Champion upload process for Busselton and Karratha teams.
Build first email marketing rhythm and database segmentation.
Create a first owned-channel calendar connecting social, email, in-venue collateral, Points Plus and delivery messaging where relevant.
Support Flamin' Chooks and REDSHED launch execution.
Test content formats by venue: food, people, behind-the-scenes, local events, offers and atmosphere.
Improve Brand Champion capture quality through simple prompts and examples.

Days 61-90

Optimise, Report & Improve

Review performance by venue and channel, including social content, email, app/loyalty activity where available, and promotion response.
Identify which content drives engagement, enquiries, bookings, takeaway traffic, delivery interest, accommodation enquiries or event interest.
Tighten the promotional calendar based on trading opportunities.
Refine templates and approval process.
Recommend where the group can better connect venue activity, customer data, loyalty, delivery and repeat visitation.
Present a clean 90-day findings report with what is working, what needs focus, and what comes next.