Multi-site brand and operations experience
Comfortable balancing local priorities, brand consistency and practical delivery across several locations.
Warlu Way Group Marketing Coordinator
Nine venues. Two regions. One content engine.
A practical application microsite by Tim Joynt for the Warlu Way Group Marketing Coordinator role, showing how I would approach multi-venue content, brand personality, AI-enabled production, local content capture, promotional planning and monthly reporting.
Hands-on marketing execution across hospitality, social media, email, collateral, local content workflows and performance reporting.
Content Engine
KarrathaLatitude20, Big Poppas, The Tav
BusseltonCoastal dining, takeaway, sport, launch energy
Wine countryREDSHED storytelling and growth
Why this role fits
I have spent much of my career building systems across multiple sites, countries, teams and brands. What interests me about this role is that it is hands-on. It needs someone who can plan, create, coordinate, publish, improve and follow through.
Hospitality and guest experience background
Strong understanding of service moments, venue atmosphere and the details that move guests from awareness to visit.
Hands-on content, design and digital tools
Practical capability across copy, design, web, social content, video editing, publishing and campaign support.
AI-enabled workflow and production
Uses AI as a production assistant for briefs, drafts, variants, scheduling, reporting and campaign iteration.
CRM, email, reporting and performance rhythm
Builds clear feedback loops so activity becomes more measurable and useful over time.
South West base and regional understanding
Based in South West Western Australia, with a grounded feel for regional hospitality, tourism and local audiences.
The Multi-Venue Content Engine
A simple operating rhythm for turning raw venue moments into scheduled, brand-aware marketing across social, email, posters, signage and in-venue materials.
Capture
Raw content from venue teams and Brand Champions.
Shape
Edit, write, design and package content using AI and creative tools.
Schedule
Build weekly and monthly calendars across each venue.
Publish
Instagram, Facebook, email, posters, signage and in-venue materials.
Learn
Monthly reporting, best-performing content and next actions.
90-Day Plan preview
A credible first-quarter rhythm: get access, build the system, then improve it with evidence.
Days 1-30
Read phase
Audit, Access & Rhythm
Understand each venue, confirm practical access and establish a simple operating cadence.
Days 31-60
Read phase
Content Engine & Campaign Build
Roll out weekly planning, reusable templates, email rhythm and launch support.
Days 61-90
Read phase
Optimise, Report & Improve
Review performance, tighten the calendar and present clear next actions.